For healthcare organizations, it’s not about trying to replicate what Amazon has done for the consumer experience, but rather, taking pages from the book that has been so successful, according to Adrin Mammen and Sri Bharadwaj.
Providing a better consumer experience can’t happen until leaders are able to break down barriers such as connectivity, says CMIO Patrick Woodard in this podcast. “We have to think about it from the lowest common denominator.”
When it comes to digital engagement, it’s not getting people to interact that’s the problem, but rather, keeping the conversation going, says Aaron Martin. In this podcast, he talks about Providence’s strategy, and what healthcare can learn from Amazon.
The primary reason why chief digital officer roles are becoming increasingly common in healthcare? The desire to transform “analog relationships with consumers” to digital, and make the experience more seamless, said Aaron Martin.
As telehealth crosses the threshold from ‘toy’ to tool, it’s imperative that healthcare organizations offer clinicians education and certification that is rigorous, research-based, and steeped in collective experiences, says Dr. Joseph Kvedar.