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Health systems that fail to build a successful digital health platform – one that engages patients between care episodes – risk becoming “very sophisticated price taker,” said Aaron Martin and Sara Vaezy of Providence Digital Innovation Group.
When it comes to digital engagement, it’s not getting people to interact that’s the problem, but rather, keeping the conversation going, says Aaron Martin. In this podcast, he talks about Providence’s strategy, and what healthcare can learn from Amazon.
The primary reason why chief digital officer roles are becoming increasingly common in healthcare? The desire to transform “analog relationships with consumers” to digital, and make the experience more seamless, said Aaron Martin.
