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The primary reason why chief digital officer roles are becoming increasingly common in healthcare? The desire to transform “analog relationships with consumers” to digital, and make the experience more seamless, said Aaron Martin.
One of the core functions of the CIO’s role is being able to translate clinical needs and make them resonate to the point where teams are willing to put in extra efforts, said Aaron Miri. “You have to be in the pilot’s seat.”
The foundation for achieving outcomes includes three components: people, process, and technology, says HIMSS CEO Hal Wolf. “You cannot put technology out and expect it to work.”
Quality patient care is always the top priority. But at the same time, leaders must be focused on new customer acquisition, says CIO Andy Crowder. “If you don’t make it easy for people to find the things they want, you’re not going to have market growth.”
For health IT leaders, 2020 proved to be the ultimate litmus test. What matters, however, isn’t whether organizations passed, but how they reacted, and how they plan to improve going forward, said our panelists.
