Reengineering business processes can certainly help increase efficiency — but if it’s taken too far, it can also take the humanity out of care, says Paul Roemer.
Can a Health System Be Too Efficient?
A Failure of Imagination
Bad consumer experiences are “simply a failure of imagination,” and that failure comes at a hefty price for providers, says Paul Roemer, who draws a comparison between healthcare and the airline industry.
A Better Measure of Patient Experience
If you want to improve patient access, stop focusing on measuring it, and instead focus on turning your website into an interactive experience, says Paul Roemer.
All The Marketing That’s Fit To Print
If healthcare organizations want to get consumers’ attention, they should stop focusing on print ads and start designing tools that can actually help manage care and wellness, says Paul Roemer.
Are Healthcare Consumers The New Payers?
Although data suggest consumers have a greater thirst than ever to manage their care digitally, providers and payers remain focused on the wrong audience, says Paul Roemer.
