Reaching CIOs Isn’t Easy
If your success depends on getting in front of healthcare CIOs, your options are extremely limited. These ultra-busy executives are grappling with so many challenges, it’s amazing they have time to consider any new products and services at all. What they do make time for is to learn from their peers by visiting this site on a daily basis. You can certainly forget about reaching them through print magazines, as the industry is moving far too fast for those publications to offer timely content.
Instead of trying like mad to get 10 minutes in their offices or on the phone — or spending $25,000 for a round of speed dating with them on some Caribbean Island — why not keep your brand and messaging front and center as they move through our valuable site. You’ll not only be the beneficiary of direct leads, but thousands of impressions on your advertisement will ensure your company is top of mind with these dream clients. Such branding will make the 10 minutes you eventually get with them all the more fruitful. Short of a CHIME Foundation Membership, there is absolutely no better way to reach your target buyer — the healthcare CIO.
Experienced Leadership Makes All the Difference
healthsystemCIO.com is owned and edited by Anthony Guerra, the top journalist covering hospital CIO issues. To this exciting publication, Guerra brings his professional training, industry knowledge and hundreds of CIO contacts. Guerra also writes a weekly column for Information Week, where his thought-provoking point of view reaches a wide audience. Before launching healthsystemCIO.com, Guerra served as the editor-in-chief of Healthcare Informatics.
Our Vision Is Clear and Crisp
healthsystemCIO.com offers a unique blend of original content and CIO-authored commentary. We provide the best coverage and analysis of the Federal HITECH Act and solicit best practices around its implementation from CIOs in the trenches.
Our Contributors & Readers Are Your Target Customers
George “Buddy” Hickman, EVP & CIO at Albany Medical Center, Scott MacLean, CIO at Newton-Wellesley Hospital, Partners Healthcare; and Jorge Grillo, CIO, Canton-Potsdam Hospital, all selected healthsystemCIO.com as the best venue to publish their articles. Other readers engaging with the site include Deborah Gash, SVP & CIO, Saint Luke’s Health System; Texas Health Resources CMIO Ferdinand Velasco; and Greenwich Hospital CIO Jimmy Weeks. Regular contributors/bloggers include John Schrenker, former CIO, Lakeside Health System, now Assistant Professor & Program Director, Health Information Administration, Roberts Wesleyan College, and Dale Sanders, CIO of the Cayman Islands Health Services Authority.
Our Reach is Powerful
healthsystemCIO.com is read and supported by the industry’s top opinion-making CIOs. Founding endorsements, Editorial Advisory Panel Members and Bloggers include:
- Marc Probst, CIO, Intermountain Healthcare (HIT Policy Committee Member, Co-Chair of the Workgroup on Certification and Adoption)
- Bill Spooner, SVP & CIO, Sharp HealthCare (CHIME CIO of the Year) — see interview
- George ‘Buddy’ Hickman, SVP & CIO, Albany Medical Center (former CHIME CIO of the Year) — see article/interview
- Chuck Christian, CIO, Good Samaritan Hospital (former HIMSS Chairman of the Board) — see interview
- David Muntz, SVP & CIO, Baylor Health Care System (CHIME Board Member and Chair of the Advocacy Leadership Team) — see interview
- Linda Reed, VP & CIO, Atlantic Health (CHIME Board Member and Chair of the Membership and Awards Committees)
- Russ Branzell, CIO, Poudre Valley Health System (CHIME Educational Foundation Chair) — see blog
Additionally, our columns and interviews are regularly picked up by the CHIME SmartBrief and iHealthBeat.
Our Advisory Panel is Unmatched
healthsystemCIO.com’s Advisory Panel (comprised of more than 120 CIOs and growing) is continually engaged with our site through monthly SnapSurveys®. In addition to this engagement, our SnapSurveys create some of the most compelling content in the industry. Survey results are published on an anonymous basis, allowing our members to express themselves candidly on politically sensitive topics.
Branding & Lead-Generation Programs
Program 1 — Web Site Banner Advertising — On-site banner advertising puts your brand front and center before the top CIOs in the industry, and shows you support a site they find extremely valuable. These individuals control millions of dollars in spending and, since getting their attention is close to impossible, healthsystemCIO.com offers an incredible opportunity to spend quality time with your target buyer.
Program 2 — Weekly eNewsletter Banner Advertising — Every week, healthsystemCIO.com editors compile the most read news and blogs from our site into an easy to navigate enewsletter for our subscribers. Arriving right in their inbox, sponsorship of the healthsystemCIO.com enewsletter shows you know good content, and aligns your brand with ours.
Program 3 — Webinars — healthsystemCIO.com’s Webinars are the perfect example of a win-win proposition. To the sponsor goes an elevated awareness of the space in which they play, great branding and superior lead generation among target buyers. To attendee goes high-quality, cutting-edge intelligence on a topic they are grappling with in the trenches. After agreeing upon a topic that is of interest to both sponsor and reader, healthsystemCIO.com editor Anthony Guerra will handle all marketing and production issues, craft the agenda, recruit and prepare the speakers and moderate the discussion. As a sponsor, you are eligible to nominate one hospital or health system CIO for our panel, which will ultimately be comprised of two to three CIOs. You also get to have your top HIT executive deliver a “Word from Our Sponsor” after the panel presentations and before the Q&A. Sponsors enjoy branding on the Webinar registration page, are thanked before and after the program, and receive a list of attendees chock full of target buyers. To produce the most robust attendance, we require a 60-day lead time from contract signing to event.
Program 4 — White Paper Distribution — You’ve put together a tremendous White Paper to help target buyers understand the market, while at the same time showing your mastery of it. Now the only problem is how to get it in front of them. Why not go where they already are — healthsystemCIO.com. By subscribing to our White Paper Program, you’ll get your White Paper seen and downloaded by more healthcare IT executives than anywhere else in the industry. You want leads? You’ll get them!
Program 5 — Sponsored Podcast Chapters — If you’re concerned about potential buyers hearing your message, healthsystemCIO.com’s Sponsored Podcast Package is the right choice. With the most unique and robust Podcast series in the industry, you’re sure to make a marketing impact with this program. healthsystemCIO.com Podcasts feature interviews with the industry’s leading CIOs. Each interview is divided into 10-15 minute Chapters, and each of those may be sponsored. These one-on-one discussions are embraced by our readership, which listens to them on our site and downloads them from iTunes more than 1,000 times per week. In total, our Podcasts have been played more than 45,000 times.
Program 6 — Speaking Services — For more information on Anthony Guerra’s speaking services, click here.
For a copy of our Media Kit, Email or call (201-638-2727) healthsystemCIO.com founder Anthony Guerra