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When it comes to digital engagement, it’s not getting people to interact that’s the problem, but rather, keeping the conversation going, says Aaron Martin. In this podcast, he talks about Providence’s strategy, and what healthcare can learn from Amazon.
The primary reason why chief digital officer roles are becoming increasingly common in healthcare? The desire to transform “analog relationships with consumers” to digital, and make the experience more seamless, said Aaron Martin.
The eligibility criteria are constantly changing, anxiety is rampant, support teams are already drained — and those are just some of the issues with distributing the Covid-19 vaccine, said our panelists during a recent discussion.
