healthsystemCIO Focus Groups connect sponsors with four HIT executives of their choice in a private online session where they can receive the invaluable feedback and market intelligence needed for success. In today’s uncertain times, knowing what your potential customers are thinking rather than guessing can be the difference between success and failure.
How it Works:
- Sponsor selects the individuals — or types of individuals (CIOs, CMIOs, CNIOs, CISOs, etc.) — for their Focus Group
- healthsystemCIO issues invitations and secures participation of four executives for a 60-minute online meeting
- Editor-in-Chief Anthony Guerra hosts and moderates the discussion using questions/topics developed with the sponsor
- Sponsor may open the discussion with a 10-minute presentation
- Sponsor has opportunity to ask follow-up questions during the discussion
healthsystemCIO.com Post-Session Deliverables:
- Full video recording
- Audio-only recording
- Lightly edited transcript
Production Timeline:
- Approximately 5 weeks from contract signing to Focus Group event
Cost: $9,750
*These sessions are to be leveraged for education about market conditions, general buyer considerations and industry trends; as well as to receive feedback on proposed product or marketing strategies.
Contact Nancy Wilcox with questions or to reserve your Focus Group
Nancy Wilcox, Director of Sales and Marketing [email protected] 303-335-6009
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