Instead of focusing on instant gratification and being ‘liked,’ perhaps healthcare providers should providing the best service possible — something patients will truly like, says Paul Roemer.
Health system executives are spending millions to improve patient experiences during their hospital stay, when the far wiser investment is to manage the experiences that happen outside the four walls, says Paul Roemer.
Healthcare is woefully behind when it comes to deploying innovative consumer technologies. The latest craze, however, offers the perfect opportunity to turn the tide, says Paul Roemer.
The problem with most hospital access points? They weren’t designed with the patient in mind, says Paul Roemer, who found some alarming results when he conducted a consumerism experiment.
Paul Roemer has issued a challenge to customer relationship management vendors: design a cloud-based solution that meets patients’ needs interactively — and doesn’t involve a call center. Who will step up?