Is Virtual Health Taking a Step Back?

The telehealth landscape has seen significant shifts in recent years, especially during and after the COVID-19 pandemic. A recent report by the National Center for Health Statistics highlights a notable decline in telehealth usage across the U.S., prompting discussions about the future of virtual care.

The report indicates that telehealth usage has decreased, particularly in the early months of 2023. This decline contrasts sharply with the surge in virtual visits observed during the peak of the COVID-19 pandemic. As restrictions ease and in-person visits resume, many patients and providers have reverted to traditional healthcare delivery methods.

Contributing factors

Several factors have contributed to this decline. Some patients and providers prefer face-to-face interactions, believing they offer better communication and more thorough examinations.

Reimbursement policies also play a significant role. During the pandemic, many insurers expanded telehealth coverage, making it a more viable option for patients. However, as the emergency period ended, some of these policies were rolled back, making telehealth less financially attractive for providers and patients.

Demographic variations

The report highlights variations in telehealth usage across different demographics. For instance, older adults and those with chronic conditions were more likely to continue using telehealth services. This trend suggests that telehealth remains a valuable tool for managing long-term health issues and for populations with mobility challenges or those who require frequent check-ins.

On the other hand, younger and healthier populations showed a steeper decline in telehealth usage, likely due to a preference for in-person visits and fewer health concerns requiring regular attention.

Technological and accessibility challenges

Despite the advancements in telehealth technology, accessibility remains challenging for some populations. Rural areas, in particular, need help with broadband access, making telehealth less feasible. Additionally, some patients may need more digital literacy to navigate telehealth platforms effectively.

Implications for providers

The downturn in telehealth usage has significant implications for healthcare providers. It highlights the need for a balanced care delivery approach, integrating in-person and virtual visits to meet patient needs effectively. Providers must also consider investing in telehealth infrastructure and training to enhance the patient experience and address any barriers to access.

Moreover, the changing landscape calls healthcare systems to advocate for favorable telehealth reimbursement policies. Ensuring that telehealth remains a viable and attractive option for patients and providers can help maintain its momentum and integrate it as a standard component of healthcare delivery.

The future

While the recent drop in telehealth usage is notable, it does not signal the end of virtual care. Instead, it highlights the need for adaptation and integration into a hybrid model. Telehealth offers numerous benefits, such as convenience, increased access to care, and the ability to manage chronic conditions effectively.

Healthcare providers and policymakers must collaborate to address the challenges and leverage telehealth’s advantages. By doing so, they can ensure that it remains a valuable tool in the evolving healthcare landscape.

In conclusion, the decline in telehealth usage presents an opportunity for reflection and improvement. By understanding the factors contributing to this trend and addressing the associated challenges, the healthcare industry can continue to innovate and provide high-quality care through both traditional and virtual means.

This piece was written by David Chou, a senior digital healthcare executive with more than two decades of industry experience, including leadership roles with Cleveland Clinic, Children’s Mercy Hospital, Harris Health System, and University of Mississippi Medical Center.