Anthony Guerra, founder/editor, hsCIO.com
One of the biggest buzz phrases of the last decade declared superior service can only be delivered by thinking, acting, and creating “outside the box.” My company often receives requests for proposal which call for just such products and, at first, I reacted with the unquestioning obedience of the novice. But one quickly realizes the difference between selling something you can produce versus that which you can’t. Read the rest of this column at Information Week …
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