Scroll down for sponsorship details. For questions or to reserve your topic, please call or email Nancy Wilcox, Director of Sales and Marketing, 303-335-6009 or nwilcox@healthsystemCIO.com
healthsystemCIO.com produces weekly webinars featuring the industry’s top CIO’s. You can select a topic listed below or we will work with you to put together a webinar on the topic of your choice, featuring your CIO customers – generating brand awareness and leads for your sales team.
- Sponsorship benefits can be found below the calendar
- Dates for events which do not have specific speakers are flexible
- Don’t see the right topic for you? Let me know by return email. Our talented editors can quickly craft a custom proposal. (See “Custom Webinars” section below the calendar)
Incorporating Social Determinants Into the Patient Picture for Superior Population Health
Shafiq Rab, MD, SVP/CIO, Rush University Medical Center
Sponsored by Optimum Healthcare IT and Clearsense®
September 7 Architecting Towards a Single Source of Data Truth Joel Vengco, SVP/CIO, Baystate Health Tressa Springmann, SVP/CIO, Lifebridge Health Available for Sponsorship
Selecting & Implementing Multifactor Authentication For Healthcare Gaylon Stockman, CISO, Franciscan Missionaries of Our Lady Health System Sponsored by Imprivata
September 14 Keeping Your Friends Closer: Managing and Mitigating Third-Party Risk Available for Sponsorship
Interoperability with CHIME Liz Johnson, CIO, Acute Care Hospitals & Applied Clinical Informatics, Tenet Healthcare Sponsored by Spok
September 26 Patient Engagement Strategies That Build Affinity & Improve Population Health Available for Sponsorship
October 3 How HIEs Are Helping Hospitals Deliver Population Health Management Chuck Christian, VP Technology & Engagement, Indiana Health Information Exchange David Kendrick, CEO, MyHealthAccess Douglas Dietzman, Executive Director, Great Lakes Health Connect Available for Sponsorship
October 10 HIT Policy Update with Dr. Halamka, CIO Beth Israel Deaconess Medical Center Sponsored by OnBase by Hyland
October 12 Futureproofing the Data Center: Virtualization and Migration to the Cloud Available for Sponsorship
October 17 The Promise of Analytics: Turning Oceans of Data Into Actionable Bedside Information Available For Sponsorship
KLAS Implementation Services 2017 Report Sponsored by Optimum Healthcare IT and Galen Healthcare – Additional Sponsorships Available
Exploring Top Imaging Trends: From VNA Migrations to EMR Integrations
November 9 Data Management: Doing Application Transitions & Sunsetting Right Available for Sponsorship
November 14 One Patient, One Record: Profiles in Patient Matching Strategies Available for Sponsorship
November 21 Ransomware Held Hostage: Developing & Testing a Sound Ransomware Policy Available for Sponsorship
Webinar Sponsorship Details:
- Single Webinar sponsorship cost – $7,750
- Webinar series on the topic/s of your choice – $24,000 ($6,000 per event)
- Sponsor receives complete registration and attendee reports (Name, Title, Company, Address, Phone, eMail Address)
- If a speaker is listed as “to be determined,” sponsor can help select speaker/s
- Sponsor logo on presentation slides, registration page and in email promotions
- Sponsor receives MP4 file of the Webinar for their use
- Webinar archive is posted to the healthsystemCIO.com YouTube Channel(more than 115 subscribers and 7,500 total views)
- Live TweetChat during webinar
- Sponsor can ask live polling questions during the webinar
Are you interested in sponsoring a healthsystemCIO.com webinar but nothing on our Calendar lines up with your objectives? Then a Custom Webinar is the perfect fit. We work closely with you to craft your ideal webinar, here are the details –
- We work together to select the webinar date
- We work together on the webinar topic
- Sponsor selects the webinar format: Standard presentation or moderated panel discussion
- We work together on the speaker list
- We handle all speaker recruitment and prep
- Sponsor has the option of adding an executive from their team to the panel
- Once the date, topic and speakers are set, we do the rest – working with the speakers on their presentation, all promotion and logistics
If you are looking to own market mindshare for a particular topic or set of topics, our Webinar Series is the way to go. We follow the steps outlined above and produce four webinars in a year for you. Our Quarterly Webinar Sponsors have very few deliverables, allowing time for other responsibilities while continuing to keep branding top of mind and pipelines full.
Webinar Sponsorship FAQs
What is the size of your email distribution for webinar promotion?
We have over 9,000 opt-in subscribers and more than 300 CIOs on our Advisory Panel. The size of our list, although smaller than some of our competitors, is not a hindrance to our business. A lot of media companies are a “mile wide and an inch deep,” meaning they reach everyone and write for everyone. We are an “inch wide and a mile deep,” with a focus on hospital and health system CIOs. That is how we are able to consistently produce webinars featuring the top CIOs in the country. We don’t pay speaking fees — the CIOs want to use our platform and audience reach to educate their peers. Because we produce on average of one webinar per week, we have the processes down to a science — from building the programs with our sponsors straight through to live event production and follow up.
How do you promote your webinars?
Each event is promoted with an event-specific email to our entire list twice and is posted on our website. Promotion extends far beyond our list with our robust social media activity. Kate Gamble, our Managing Editor/Director of Social Media, posts each event on our LinkedIn and Facebook pages and sends targeted Tweets with topic specific #s. We also run targeted advertisements for each event on LinkedIn.
How does the registration break down in terms of the types of facilities that the CIOs represent?
Each webinar brings in different types of facilities. Take a look at our YouTube Channel and select an event where the topic and/or speakers is appealing to you, and we are happy to send you the title and facility list of the registrations so you can know exactly what we bring to the table.
What is your average number of registrations per webinar?
This number varies widely based on topic and speakers. Our 2016 average is 134 Registrations with a year high of 228 and a year low of 83. For the events that don’t perform to the clients expectations, we are happy to explore additional avenues of branding and lead generation so our clients are always thrilled.
Do you guarantee leads?
We don’t guarantee leads but we have open discussions with our sponsors on expectations and how best to reach the target number. We focus on quality over quantity. A busy CIO will sign up for a webinar where they are interested in the content.
Can vendors suggest the webinar subject?
In our Custom Webinar model, the sponsor suggests the webinar topic and we write a title and overview based on what we think our audience will respond to. Sponsors edit and approve the title and overview.
Do you recruit speakers from vendors?
We handle all speaker recruitment based on sponsors’ suggestions. Speakers can either be from the sponsoring company, a client of the sponsoring company, an analyst or a combination set in a roundtable format.
What are the different webinar formats?
We can either have a straight PowerPoint supported presentation with one or two speakers or we can host a roundtable discussion where the sponsor helps direct the panel questions before the event. All webinars are hosted and moderated by our Editor-in-Chief Anthony Guerra.
What is the lead time to produce a Webinar?
Ideally, we prefer to have six weeks from first conversation to webinar event date. We can truncate this timeline to four weeks if topic and speakers are already established and confirmed when discussion begins.
Who does the sponsor work with to produce a Webinar?
From start to finish, the sponsor works with Nancy Wilcox, Director of Sales and Marketing, on the Webinar logistics and Anthony Guerra, Editor-in-Chief, on webinar content.
One webinar is $7,500 – the cost doesn’t change for any reason and there are never any surprise up-charges.
Nancy Wilcox, Director of Sales and Marketing