“Addressing Healthcare Reform With a Campaign Management Approach”
New healthcare reforms (MU, VBP, ACO, etc.) have created an unprecedented impact on hospitals’ operations, forcing them to manage several complex initiatives simultaneously. To complicate issues, many of the above mentioned programs are still pending fully defined requirements. With these issues at play, utilizing a traditional PMO that manages initiatives as disparate projects is no longer sufficient. In the search for a new way, hospital systems can learn a great deal from the campaign management approach of the United States Army, which must regularly execute and control multiple engagements across an ever-changing battlefield.
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