If healthcare organizations want to get consumers’ attention, they should stop focusing on print ads and start designing tools that can actually help manage care and wellness, says Paul Roemer.
Although data suggest consumers have a greater thirst than ever to manage their care digitally, providers and payers remain focused on the wrong audience, says Paul Roemer.
Healthcare doesn’t need more big data, or a data warehouse. It needs a way to capture external data and marry it to internal data to shape and modify patient and consumer behavior, says Paul Roemer.
Until healthcare develops a tool that can aggregate, monitor, and assess patients’ data on a regular basis, population health and accountable care will remain pipe dreams, says Paul Roemer.
If an organization is doing so many things right but gets one very important thing wrong, it isn’t good at all. In fact, it’s very bad, says Paul Roemer.