healthsystemCIO.com Private Dinners are intimate gatherings which allow you to develop relationships with prospects and clients by facilitating dialogue in a relaxed atmosphere.
- 1 sponsor
- Approximately 12 guests total – (goal is to fit at one table) sample breakdown:
- healthsystemCIO.com Editor-in-Chief Anthony Guerra
- 2 dinner attendees from sponsoring organization (at least one of whom is prepared to participate in our educational discussion)
- Someone from the sponsoring company should be onsite to handle all restaurant logistics. This person may or may not be included in the formal dinner count, at sponsor’s discretion.
- 5 guests with +1s
- Lead time: 5-7 weeks
- 7:00-7:30 PM: Welcome, drinks
- 7:30 to 8:30 PM: Dinner
- 8:30-9:15 PM: Dessert, coffee, and moderated Featured Discussion (on topic of sponsor’s choice)
- Creation of landing and registration pages
- Collaborative development of guest list with sponsor
- Collaborative development of moderated discussion topics & questions with sponsor
- Issuance of invitations
- Attendance at dinner and moderation of Featured Discussion by healthsystemCIO.com Editor-in-Chief Anthony Guerra
- Event venue (selecting, contracting* and payment for room/dinner). See venue recommendations below.
- Arranging any on-site logistics, including signage and preparation of seating arrangements (if desired)
- Arrangement of any additional featured element of the evening (wine tasting, etc.)
- Capturing any on-site record of Featured Discussion (at most, we suggest informal note taking for follow-up purposes)
- Sponsorship fee to healthsystemCIO.com: $12,000
*Contracting with event venue to be done directly by sponsor and not to include healthsystemCIO.com Media Inc.
Available Q1 and Q2 2018 Dates
- Thursday April 19
- Thursday May 24
- Thursday June 21
- Thursday July 26
- Thursday Aug. 23
Additional Items to Consider:
- Great location, within 20 minute drive of invitees health system/s
- “Destination” restaurant – top steakhouse, etc.
- Private room
- Attendees allowed to bring guest
- During the week – Thursdays likely ideal
- Compelling education content – Featured Discussion should cover issue/s invitees are, or will be, grappling with
- Networking – will meet other healthcare IT executives from area health systems (if applicable)
- Promoted as “business casual,” because not everyone likes to get dressed up.
Reasons to Sponsor a Private Dinner
- A thank you to current customers
- An introduction to prospects
- Obtain interactive feedback (market research) through what amounts to an executive focus group
- Meaningful time – better than 10 minutes in their office or trying to get a minute of their time at a conference
- Getting to know each other – it’s a dance – “get to me know me before you try to sell me”
- A live event option where the educational component is provided
- Private room
- To facilitate conversation, one round or oval table is preferable to a long rectangle
- Guests should be able to order off the full menu. Part of the draw is a destination restaurant so allowing them to order off the full menu instead of a smaller selection enhances their experience
- Name tags including title and facility are recommended
Q: As a sponsor, how do I decide in which city to hold my Private Dinner?
A: Your objective will largely determine in which city to hold the event. Some sponsors may wish to invite individuals from a particular health system which is a client or prospect. Some sponsors may wish to enlarge their footprint in a particular metropolitan area by hosting individuals from a number of local institutions. Sponsor’s wishing to gather market research on a particular topic may elect to have healthsystemCIO.com suggest the Private Dinner location based on our knowledge of potential guests specializing in the area of focus.
Q: Regarding my guest list, how many names should I be ready to provide healthsystemCIO.com for sending invitations?
A: Based on the breakdown of our 12 person target above, we suggest providing healthsystemCIO.com with 10 to 15 names for our initial round of invitations. healthsystemCIO.com can also assist in identifying appropriate guests for your event based on criteria like place of work, title, expertise; or a combination of these factors. Depending on acceptances, more names may be required.
Q: How is the educational focus of the evening determined?
A: Much like the rest of the program, the educational focus is established collaboratively with our sponsor. Some sponsors may wish to focus on a hot topic of the day (blockchain, etc), while others will want to discuss a challenge more closely aligned with the solutions they offer. (Some topics will fit both categories.) Based on sponsor feedback, healthsystemCIO.com will craft an abstract of the educational portion of the evening for sponsor review. This abstract will be included in the invitations. A few weeks before the event, healthsystemCIO.com will write a list of proposed questions for our sponsor to review. At the event, Editor-in-Chief Anthony Guerra will facilitate the discussion, ensuring all guests are included in the conversation.
Q: As the sponsoring organization, how should we think about who to invite from our company?
A: Sponsors are encouraged to invite one or two people from their organization. When considering who to invite, it is important to have:
- At least one representative at the table who is comfortable being an active participant in our Featured Discussion of the evening – An individual who has participated extensively in health system engagements is ideal.
- At least one person who is prepared to deal with any onsite logistics regarding the venue or guests. This individual need not be “at the table” during dinner.
Q: How is the sponsor presented in the invitations?
A: The evening is described in the following way: Hosted by healthsystemCIO.com; Sponsored by …
Contact Nancy Wilcox with questions or to reserve your date.
Nancy Wilcox, Director of Sales and Marketing email@example.com 303-335-6009